Mar 27, 2017
I've been using retargeting for the last year and have found great results but there are a couple of tricks that you'll need to follow.
Step 1 - I prefer Adroll.com over Adwords and Facebook pixels because its easier. You have 1 platform to manage instead of 2.
Step 2 - Keep it simple. Adroll helps you with this by managing both networks in a single UI.
Step 3 - Free graphics. That's right, Adroll will create all of your graphics for free. Plus, they'll create new graphics every 90 days.
Step 4 - Use the Adroll team to optimize your campaigns on a 90 day basis. You'll receive an email from them asking if you'd like them to assist. Just reply to the email and they'll pimp it out.
Step 5 - Make sure you setup conversion tracking.
Note: On a monthly basis you should get 30,000 - 50,000 impressions and convert 4-12 leads
Retargeting software that I use - www.adroll.com
Contact me through my Facebook page - REI Partner Podcast
Take a look a couple of lead gen sites that I manage. The Dallas "we buy houses" site has retargeting setup and the Austin site has been leveraging it for some time.
By the way I just launched a new lead gen site in the Atlanta area. Take a look and let me know what you think Jerred Buys Atlanta Houses