May 8, 2018
Spending more on marketing doesn't equate to more deals. If you're looking to 5X your business than 5xing your marketing spend with direct mail is not going to give you the desired result.
Instead it's going to erode your profits from previous deals.
The smart way to grow your business is to add additional streams of leads. For example, add bandit signs and online marketing to your direct mail. You'll see a better ROI on your dollars.
My favorite marketing mix right now is bandit signs, online marketing, and direct mail with highly focused lists.